The Perfect Story of a Guy Named Chris Do and his company, The Futur
Most people believe that if they lose their job… the answer is simple.
Go find another one.
Update the resume.
Call a recruiter.
Start applying.
And on the surface… that sounds reasonable. But what if the real answer isn’t to replace the job…
What if the real answer… is to stop depending on one altogether?
Because here’s the truth that most people don’t want to say out loud:
A job today… is not what it used to be.
It’s not stable. It’s not predictable. And in many cases… it’s not even logical to depend on it long-term.
So today… I want to show you something different.
A quiet business model… that most people overlook… That has replaced jobs for thousands of people… And in many cases… has become more stable than the job ever was.
THE STORY
This is Doug Reed. Welcome to LifeByDesign360’s Phenomenal Friday edition.
Today, I’m going to introduce you to the LBD360 secret.
You see, there’s a guy named Chris Do.
Now, you may or may not know who he is.
He’s not a celebrity. He’s not some flashy internet personality. He’s not running around showing Lamborghinis and private jets.
He’s just… a professional. A creative. Someone who built a reputation teaching design, freelancing, and business skills.
And like most professionals… he started the traditional way.
Client work. Projects. Trading time… for money.
And if you’ve ever lived in that world, you know how it goes.
Some months are great. Some months are quiet.
You’re constantly chasing the next opportunity.
Constantly wondering where the next check is coming from.
And even if you’re good… even if you’re really good…
There’s always that underlying instability.
Because it’s still dependent on someone else.
A client.
A project.
A decision that’s not yours.
But at some point… he made a shift.
Instead of building around transactions… he built around people.
Instead of focusing on one-time income… he focused on ongoing value.
And he created something called…
The Futur Pro Group.
A membership.
Now that might sound simple on the surface… but don’t miss what actually happened here.
People began paying every month…
Not for a one-time course. Not for a one-time service.
But to be part of something ongoing.
A place where they could learn. A place where they could connect. A place where they could grow.
And over time…
That turned into something incredibly powerful.
Predictable income. Not from one client. Not from one employer. But from a community.
THE MODEL
Now let’s slow this down… because this is where most people miss it.
This is not about design. This is not about Chris Do specifically. This is about structure.
Because once you see the structure… you start to realize this can apply to almost anything.
Here’s what’s really happening.
There’s a monthly recurring fee. There’s a very clear audience. In his case… freelancers and creatives.
There’s ongoing value.
Education.
Community.
Guidance.
Accountability.
But here’s the part that most people get wrong.
They think people stay because of content. They don’t. Content might get someone in the door… But it’s not what keeps them there.
What keeps people in a membership… is connection. It’s progress. It’s identity.
It’s the feeling that…
“I’m part of something.”
“I’m becoming someone.”
“I’m moving forward.”
That’s what people actually pay for. And when you understand that… you stop thinking like an employee… and you start thinking like a builder.
WHY THIS MATTERS
Now let’s bring this back to you.
Because this isn’t just an interesting story.
This matters… right now.
If you’ve been laid off… if you’re worried about layoffs… or if you just feel like your career isn’t as stable as it used to be…
You’re not imagining it. You’re not overreacting. The system has changed.
Artificial intelligence is changing it. Corporate structures are changing it. Entire industries are being reshaped… faster than most people can adapt.
And loyalty? That’s largely gone. Companies do what they need to do. And you’re expected to adjust.
But here’s the problem…
Most people are still playing by old rules.
They’re still thinking:
“I just need a better job.”
“I just need more security.”
“I just need to find the right company.”
But what if that stability… doesn’t exist anymore in the way it used to?
What if the real risk… is depending on one source of income… that you don’t control?
Because when that disappears… everything goes with it.
APPLICATION
Let’s make this practical.
If everything changed tomorrow… If you had to rebuild from scratch…
You wouldn’t start by asking:
“What job can I get?”
You’d start by asking a very different question.
“Who can I help… repeatedly?”
That’s the shift. Not once. Not one transaction. But ongoing.
Then from there…
You pick a group. A very specific group. Not everyone.
Not “people who want to make more money.”
That’s too broad.
You identify a real problem. Something they’re actively dealing with. Something that keeps showing up.
And then… you create ongoing support around that problem.
Guidance. Structure. Community. Accountability.
And you charge monthly.
That’s the model.
Simple.
Not easy… but simple.
And here’s the part that most people underestimate…
You don’t need millions of people. You don’t need to go viral. You don’t need to be famous. You need the right people. Consistently.
Because 100 people paying monthly… is very different than chasing 100 one-time transactions. 200 people… even more so.
Now you’re building something that has stability. Something that has momentum. Something that isn’t dependent on one decision… from one employer.
Now if this is starting to click for you… If you’re beginning to see that maybe… just maybe… There’s a different way to think about income… I put together something specifically for you.
It’s called the 9-Point Reinvention Blueprint.
And it walks you through…
- How to identify your opportunity.
- How to structure income that doesn’t rely on one source.
- And how to start moving toward something you actually control.
You can get it at https://go.lifebydesign360.com/9-point.
Because the goal here… is not just to recover from a setback. It’s not just to get back to where you were.
The goal… is to build something you can’t lose.
That’s it for today’s Life by Design 360 Phenomenal Friday edition.
I hope you’re getting everything possible out of these series to help you to do more with your life and to make an impact in this world.
Next week we’re going to have more stories on how you can go from fired or laid off from a job that treated you like a number, to hired to the job, you need now that may turn into exactly what you’re looking for, to inspired with an amazing business, you love that you can’t ever be laid off from with income you control, to retired and financially free in possibly half the time it takes using the traditional employment path.
This is Doug Reed signing off for this week. Have a terrific weekend and I’ll talk with you next week.