Business Mastery: Starting a Business by Solving a Problem You’re Passionate About


Recently I spoke with a person that was very unhappy with their job and was looking to do something different. After listening to them for about 45 minutes I assumed they were really on the wrong path. I asked more regarding what experience that they had and what they were expert in. Again, the thing this person was experienced in as well as an expert in didn’t really turn them on.

Then we hit that ‘aha’ moment.

Maybe just maybe turning this person’s passion of playing violin as well as her passion for teaching could lead to an amazing future.

Starting a business is often considered a daring endeavor, one fraught with challenges and uncertainty. However, if you’re passionate about solving a particular problem, the journey can be immensely rewarding and purposeful. By channeling your enthusiasm into a business venture, you not only stand a better chance of success but also find a deep sense of fulfillment. In this article, we will explore the process of starting or building a business by solving a problem you’re passionate about.

Identify Your Passion

The first step in this journey is to identify what you’re truly passionate about. It could be a social issue, a personal need, a gap in the market, or an area of expertise that ignites your interest. Your passion will serve as the driving force behind your business, so it’s crucial to choose something that genuinely excites you.

Research and Validate the Problem

Once you’ve pinpointed your passion, it’s essential to conduct thorough research to validate the problem you intend to solve. This step involves understanding the scope of the issue, identifying potential competitors, and assessing the demand for your solution. Gathering data and insights will help you refine your business idea and tailor it to meet the specific needs of your target audience.

I once sat next to a guitar player and teacher that had turned his passion into a business where he worked part and made over $500,000 per year. This was the experience and the proof needed to possibly turn a passion for teaching the violin into an amazing future.

There are over 1,000,000 guitar players in the United States according to our research. While there are not as many violinists there are still over 250,000 violinists throughout the United States.

Develop a Unique Solution

Having identified the problem, it’s time to develop a unique and innovative solution. Your passion will drive your creativity and commitment to finding a way to address the problem more effectively than existing solutions. Whether it’s a product, service, or a combination of both, your solution should stand out in the market and deliver real value.

Create Your Business Plan

A well-structured business plan is essential for turning your passion into a sustainable and successful business. This document should outline your vision, mission, goals, target market, competitive analysis, marketing strategy, financial projections, and a clear roadmap for execution. It acts as a blueprint for your business and helps secure funding from investors or lenders if needed.

It doesn’t have to be in depth or 50 pages long. A business plan can be a very concise document which reminds you of the mission common goals and strategy you need in order to start and run your business. To begin with your business plan could just be one page which outlines the above. Also remember your business plan can change with time.

Get a Mentor, Advisor or Coach

And overlook step in creating a business is getting a mentor, advisor or coach. You have the possibility of speeding up the growth of your company as well as the potential for success by having somebody else that’s already done it. Hiring a mentor, advisor or coach has the potential to be expensive but the potential for failure increase could obviously be worse. Make sure that your coach has at least five years experience in depth in regards to the business you want to start and ten or more years is even better

Build a Strong Team

No successful business is built by one person alone. Assemble a team of individuals who share your passion and believe in your vision. Collaborating with people who have diverse skills and experiences can strengthen your business and bring fresh perspectives to the table.

You can build your business team with employees, Contract workers and others. Finding the people to help you to reach your goals to be done using various sources such as indeed for employees or through Upwork or freelancer or other freelance possibilities on the Internet throughout the world.

Seek Funding

Funding is often a critical factor in turning your business dream into reality. Depending on the nature of your business, you might seek funding from personal savings, family and friends, angel investors, venture capitalists, or through crowdfunding platforms. You need financing outside of your own personal savings, be prepared to pitch your business idea passionately and convincingly to secure the necessary financial support.

Create a Brand with Purpose

Your passion for solving the identified problem should reflect in your brand. Create a brand identity that communicates your commitment to the cause and the value your business provides. Your branding should resonate with your target audience and showcase your authenticity.

Test and Iterate

Launching your business is just the beginning. You’ll need to continuously test your solution, gather feedback, and make improvements. The entrepreneurial journey is a process of trial and error, and your passion will sustain you through the inevitable setbacks and challenges.

Promote Your Business

Marketing your business is crucial for attracting customers, clients, patients and students. Utilize digital marketing, social media, content marketing, and traditional advertising channels to reach your target audience. Your passion for the problem you’re solving can be a powerful tool for storytelling and engaging potential customers.

Stay Committed

The road to business success is often long and winding. There will be obstacles, failures, and moments of self-doubt. Your passion is the fuel that will keep you going even when the going gets tough. Stay committed to your vision and adapt as necessary, but never lose sight of the problem you’re passionate about solving.


Starting or building a business by solving a problem you’re passionate about can be a fulfilling and purpose-driven journey. Your enthusiasm will drive your creativity, commitment, and resilience, helping you overcome challenges and make a meaningful impact in the world. By identifying a problem you care deeply about and channeling your passion into a well-structured business plan, you can create a successful enterprise that not only benefits you but also contributes positively to society.